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Research and Planning- Marking

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Amy and Tilly produced several excellent analyses of film openings and opening title sequences. Their explorations of Ramona and Beezus and Bridge to Terabithia were thorough, insightful and showed a perceptive appreciation of forms and conventions and how audiences will respond to these. Their work on the BBFC, health and safety assessment and film companies demonstrated a clear understanding of media industries. The BBFC section might have benefited from looking at specific examples of films earning particular certificates. Their work on film company names including feedback from their focus group was outstanding. I would like to have seen a greater understanding of marketing. Several posts, such as those of music and script demonstrated an understanding of how their original idea evolved. Their editing diary in particular was excellent.

 Their research was very thorough. They showed a good understanding of psychographics and demeographics and how media industries use these, although a more in depth examination of their primary target audience would have been better. Their focus group work was detailed and they have demonstrated the impact of their audience feedback in several posts.

 Amy and Tilly worked very closely on this blog. I feel that overall their research and planning is very comprehensive and showed an excellent understanding  of media products, their forms and conventions and how audiences make meaning from them.  They investigated institutional issues ranging from regulation to marketing. Aside from a lack of story board, their planning was thorough and responses demonstrated an ability to learn and adapt during the process. Their blog is clear and well written but it is a shame that they didn't employ a greater range of media. 
Amy   17/20
Tilly  17 /20

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