Research and Planning- Marking

Amy and Tilly produced several excellent analyses of film openings and opening title sequences. Their explorations of Ramona and Beezus and Bridge to Terabithia were thorough, insightful and showed a perceptive appreciation of forms and conventions and how audiences will respond to these. Their work on the BBFC, health and safety assessment and film companies demonstrated a clear understanding of media industries. The BBFC section might have benefited from looking at specific examples of films earning particular certificates. Their work on film company names including feedback from their focus group was outstanding. I would like to have seen a greater understanding of marketing. Several posts, such as those of music and script demonstrated an understanding of how their original idea evolved. Their editing diary in particular was excellent.

Their research was very thorough. They showed a good understanding of psychographics and demeographics and how media industries use these, although a more in depth examination of their primary target audience would have been better. Their focus group work was detailed and they have demonstrated the impact of their audience feedback in several posts.

Amy and Tilly worked very closely on this blog. I feel that overall their research and planning is very comprehensive and showed an excellent understanding of media products, their forms and conventions and how audiences make meaning from them. They investigated institutional issues ranging from regulation to marketing. Aside from a lack of story board, their planning was thorough and responses demonstrated an ability to learn and adapt during the process. Their blog is clear and well written but it is a shame that they didn't employ a greater range of media.
Amy 17/20
Tilly 17 /20

Comments

Basic Pitch and Conventions of the Family Film Genre

Basic Pitch What genre will your film opening be? The genre of our film will be a live-action family adventure. We would like to incorporate various themes, most notably 'imagination', that will help build the idea of family values and heart warming story lines, as well as endear the audience to the characters. We plan to have the film made in a live-action format, with visual actors, as we currently do not have the budget or the skills to animate a full film opening. Some examples of films we are looking at within this genre are: ' Ramona and Beezus (2010) ', ' Cheaper By The Dozen (2003) ' and ' Bridge to Terabithia (2007) ', which all feature these aspects. What are the codes and conventions of this genre? There are various codes and conventions within the 'Family Film' genre, such as: Comedy elements, usually slapstick or unfortunate scenarios happening to (often rude) adult characters e.g. Harry Lime and Marv Merch...

Evaluation of Preliminary Task

Evaluation Explain about how you went about the three compulsory aspects of this exercise - shot reverse shot, 180-degree rule and match on action editing. The compulsory editing aspects of the preliminary task were all followed correctly throughout the entirety of the video.The shot reverse shot features the two primary actors (Claire and Tilly) sitting face-to-face at a desk when t hey have a conversation about how Claire had been stealing stationery from people’s lockers around the school. The camera flicked between them numerous times varying between close up and medium shots. These shots show the facial expressions of our actors and help to pull the story line together. The 180-degree rule was a little bit tougher for us to follow, as we had to re-shoot the opening shot as we had accidentally broken the rule. However, the re-shoot meant that the rule was no longer broken and the editing could be completed efficiently. The final compulsory aspect wa...

Ramona and Beezus - Textual Analysis (1)

Textual Analysis of a Film Opening: Ramona and Beezus ' Ramona and Beezus ' tells the story of Ramona Quimby and her various unsuccessful plans to keep her life and family together, such as trying to help her Dad, Robert, earn money after he loses his job and trying to wash her neighbour's car. The film utilises the theme of childish wonder and imagination to take moments outside of the reality of the film and show the audience what Ramona, as a 9-year old, is seeing, creating various scenes that use animation and creative licence in an endearing, memorable manner. 1) Conventions The first part of the sequence we see follows convention as it presents the film company logos of the various companies involved in production, in this case they're '20th Century Fox' and 'Walden Media'. The opening then proceeds into show ing the film title 'Ramona and Beezus'. The audience can then assume that 'Ramona and Beezus' are characters in the ...

616 Amy and Tilly

Search This Blog