Evaluation- Marking

1) You seem to have split this post into multiple posts. What you have written is very good
2) Excellent post on representation of middle class white children
3) Very thorough post on institutions
4) Good understanding of BBFC and the primary and secondary audience. No audience profile
5) You've described similar films but not what they did to attract an audience. Fine on addressing audience but didn't really deal with attracting
6) Good on tech
7) The generalised evaluation doesn't address the prelim but does chronicle in some detail the journey that the girls went on while producing their film

Level 3 12–15 marks
• Proficient skill in the use of digital technology or ICT in the evaluation.
• Proficient understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
• Proficient ability to refer to the choices made and outcomes.
• Proficient understanding of their development from preliminary to full task.
• Proficient ability to communicate.

The girls' evaluation is basic in its use of ICT but does include images and videos to support their points
Excellent on audience, institution, technology, representation and forms and conventions
Proficient ability to explain choices
Basic understanding of development from prelim
Excellent ability to communicate

Tilly 14 Amy 13

Comments

Questionnaire and Audience Feedback

Audience Feedback Questionnaire On top of the research gathered from the focus group, it was important to find out what the target audience wanted from the family film genre, specifically. To do that, we used the website 'surveymonkey' (https://www.surveymonkey.co.uk/) to make a questionnaire. Firstly, we made an account on the website: Next, we followed through with the general login requirements. At first, the website asks you if you have any affiliation with companies or the level of employment you are at; as this does not apply to us, we skipped ahead to the main page. From there, we used the onscreen 'create a survey' option to begin making the questionnaire. The website provided templates and we considered various options before deciding on the 'Movie Viewing Template' found in the 'Just For Fun Section': From this point, we could edit the base template to make the questionnaire longer and more suited to the questions we wanted

Basic Pitch and Conventions of the Family Film Genre

Basic Pitch What genre will your film opening be? The genre of our film will be a live-action family adventure. We would like to incorporate various themes, most notably 'imagination', that will help build the idea of family values and heart warming story lines, as well as endear the audience to the characters. We plan to have the film made in a live-action format, with visual actors, as we currently do not have the budget or the skills to animate a full film opening. Some examples of films we are looking at within this genre are: ' Ramona and Beezus (2010) ', ' Cheaper By The Dozen (2003) ' and ' Bridge to Terabithia (2007) ', which all feature these aspects. What are the codes and conventions of this genre? There are various codes and conventions within the 'Family Film' genre, such as: Comedy elements, usually slapstick or unfortunate scenarios happening to (often rude) adult characters e.g. Harry Lime and Marv Merch

616 Amy and Tilly

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