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Evaluation of Titles

The Title of the Film

The name of the film is ‘Imagine’. This name was chosen as it hooks the audience in, relates strongly to the motifs, aesthetics and plot of the film, and is memorable. The names ‘Adventure’, ‘Courage’ and ‘The Make-Believe Story of Henry and Me’ were considered, due to the recent trends in the family film genre of naming films as singular verbs or nouns (e.g. ‘Brave’, ‘Tangled’, ‘Frozen’, ‘Hop’, ‘Ratatouille’, etc) or as an overly long sentence, sometimes written in a childlike tone, (e.g. ‘The Swan Princess: The Mystery of The Enchanted Kingdom’, ‘Tinkerbell and The Legend of the Neverbeast’, Captain Underpants: The First Epic Movie’, My Life As a Teenage Robot: Escape From Cluster Prime, The Adventures of Shark Boy and Lava Girl in 3-D, etc). The title of the film, as shown in the opening, appears on a black background, similar to how you would expect the credits to appear in a ‘Still Image’ opening sequence, with animated stars drawn in a child-like chalk style moving above and below the title text, suggesting that it was designed by the young main characters. This design was partially inspired by the moving drawings shown at the beginning of the film ‘Bridge to Terabithia’. The titles adhere to the conventions of the genre effectively through bright colours, though it could be argued that the green colour is too dark to entirely be conventional, a child-like design/font and animated movement reminiscent of the type used in primary school television programmes (e.g. Sesame Street), but arguably there could have been a greater effort made to embed the titles within the blank space of live-action shots to create a further sense of immersion or interactive experience for the audience. Additionally, stylised text, such as the type used in ‘Zombieland’, can act as another way to hook in an audiences and gain their investment in the film, which we could have used to improve our film.
A screen shot of the titles

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