Film Opening- Marking

Level 2 24–35 marks
There is evidence of a basic level of ability in the creative use of some of the following technical skills:
• Producing material appropriate for the target audience and task;
• using titles appropriately according to institutional conventions;
• using sound with images and editing appropriately for the task set;
• shooting material appropriate to the task set;, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene;
• using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.

It works better now.
The material is appropriate for a family comedy/drama

Titles are over very quickly

Bit of wobbly cam at the start but you didn't do a bad job of shooting the child actors which was probably a nightmare.

Appropriate music but the big problem here is the mixing of sound levels especially at the start

Camera control was a bit of an issue (TRIPOD)! It got better and some of your choices were good- I like the slo-mo dismounts!

34

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Questionnaire and Audience Feedback

Audience Feedback Questionnaire On top of the research gathered from the focus group, it was important to find out what the target audience wanted from the family film genre, specifically. To do that, we used the website 'surveymonkey' (https://www.surveymonkey.co.uk/) to make a questionnaire. Firstly, we made an account on the website: Next, we followed through with the general login requirements. At first, the website asks you if you have any affiliation with companies or the level of employment you are at; as this does not apply to us, we skipped ahead to the main page. From there, we used the onscreen 'create a survey' option to begin making the questionnaire. The website provided templates and we considered various options before deciding on the 'Movie Viewing Template' found in the 'Just For Fun Section': From this point, we could edit the base template to make the questionnaire longer and more suited to the questions we wanted

Basic Pitch and Conventions of the Family Film Genre

Basic Pitch What genre will your film opening be? The genre of our film will be a live-action family adventure. We would like to incorporate various themes, most notably 'imagination', that will help build the idea of family values and heart warming story lines, as well as endear the audience to the characters. We plan to have the film made in a live-action format, with visual actors, as we currently do not have the budget or the skills to animate a full film opening. Some examples of films we are looking at within this genre are: ' Ramona and Beezus (2010) ', ' Cheaper By The Dozen (2003) ' and ' Bridge to Terabithia (2007) ', which all feature these aspects. What are the codes and conventions of this genre? There are various codes and conventions within the 'Family Film' genre, such as: Comedy elements, usually slapstick or unfortunate scenarios happening to (often rude) adult characters e.g. Harry Lime and Marv Merch

616 Amy and Tilly

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