Questionnaire and Audience Feedback

Audience Feedback Questionnaire

On top of the research gathered from the focus group, it was important to find out what the target audience wanted from the family film genre, specifically. To do that, we used the website 'surveymonkey' (https://www.surveymonkey.co.uk/) to make a questionnaire.

Firstly, we made an account on the website:

Next, we followed through with the general login requirements. At first, the website asks you if you have any affiliation with companies or the level of employment you are at; as this does not apply to us, we skipped ahead to the main page. From there, we used the onscreen 'create a survey' option to begin making the questionnaire. The website provided templates and we considered various options before deciding on the 'Movie Viewing Template' found in the 'Just For Fun Section':

From this point, we could edit the base template to make the questionnaire longer and more suited to the questions we wanted to ask the target audience.

The Questions:

1) How often do you watch movies?

• a) Extremely Often
• b) Very Often
• c) Moderately Often
• d) Slightly Often
• e) Not Often at all

2) Out of all the movies you have seen recently, which is your favourite?

3) What do you expect from a family film?

4) Who is your favourite movie celebrity living today?

5) Who do you think is the most badly behaved movie celebrity today?

6) On a typical day, how likely are you to watch TV?

• a) Extremely Likely
• b) Quite Likely
• c) Moderately Likely
• d) Slightly Likely
• e) Not at all Likely

7) On a typical day, how many hours do you spend watching TV?

• a) 0-1 hours
• b) 2-3 hours
• c) 4-5 hours
• d) 6-7 hours
• e) 7+ hours

8) Over the course of a week, would you say you watch more TV or movies?

• a) TV
• b) Movies
• c) Neither

9) In your opinion, what is the best sub-genre of a children's film?

• a) Family (e.g. Ramona and Beezus)
• b) Action (e.g. Spy Kids)
• c) Superhero (e.g. The Amazing Spiderman)
• d) Princess (e.g. Beauty and The Beast)
• e) Other

10) Do you prefer animated or live-action children's movies?

• a) Animated
• b) Live-Action
• c) Both

The Answers:

We had a total of 10 responses for our survey and therefore had around 10 responses for each question, as not all questions were compulsory to answer.

Question 1:

We found that the most common answer for this question was 'moderately often' with four people voting in this category. This was closely followed by 'extremely often' with three votes.

Question 2:

We had numerous different responses for this question, they ranged in genre and tone. 

Three people mentioned La La Land, two people also mentioned Beauty and The Beast, some other's mentioned were A Dog's Purpose, Moana, Hidden Figures, Zootopia and The Edge of Seventeen.

Question 3:

Again like question 2, we had numerous different responses. Some of these included, 'happy endings', 'comical scenes', 'to be entertaining for everyone', 'not too violent or graphic', 'family orientated' and 'good messages'. 

Question 4:

Also in this question we found from the people answering that they liked a range of different actors and actress' from different genres and backgrounds. Some of the people included: Emma Stone, Ryan Reynolds, Ryan Gosling, Emma Watson, Will Ferrell and Anna Kendrick.

Question 5:

This question was the least answered one of the lot, many people wrote that they didn't know or couldn't think of one. The celebrities that have been mentioned are, Amy Schumer, Bill Cosby, David Walliams and Lindsay Lohan.

Question 6:

The two most common categories in this question were 'extremely likely' and 'quite likely', these both had 3 votes. These two sections were followed by the 'slightly likely' section with 2 votes.

Question 7:

The most common response to this question was 0-1 hours, which had 4 votes, and supports the idea that people watch more movies than TV. 

Question 8:

As mentioned above, people had said to watch movies more than TV. The results came in at 6 votes to 4 and nothing for the neither option.

Question 9:

We surprisingly found that the majority of people in our survey answered saying that the princess themed movies were their favourite sub-genre of a children's film It received 4 of the 10 votes. The family and superhero genre's both coming in in second each with 3 votes.

Question 10:

With this question, the outstanding winner was the 'both' category. This received 7 out of 10 of the votes. However the live-action got an extra vote over the animation.