MEDIA AS LEVEL PROJECT FINAL TASK

Overview of Demographics and Psychographics

Overall of Demographics and Psychographics Demographics and Psychographics refer to the specific audience of a medium. A medium has to have a target demographic or it won't be commercial enough to sell. Usually, demographics and psychographics are split into levels associated with number and letters, as shown on the graph below, in concordance with the class, age, gender, race, income, level of education and occupation, to name a few factors. Demographics focus more on the economic and occupational background of an audience and, as such, are organised by class, job and income. The typical chart used when thinking about demographics, in terms of occupations, is as follows: Psychographics Psychographics, alternatively, are tailored to the common personality traits of certain groups and the trends amongst them. Often, this technique relies on stereotypes and can be somewhat offensive or presumptuous. The typical chart used when thinking about psychographics, in...

Title Sequences

Title Sequences The title sequence of a film opening is especially important as it aims to establish character, setting, genre, mood and atmosphere. The opening titles introduce the title of the film and the key people involved in the film through visual text, i.e. the distribution company, the production company, the names of the primary/top billing actors, sometimes introduced alongside their character, the producers and executive producer and the director and then the film title itself. Generally the cast and crew of the film are introduced in this order and the director always comes last. Sometimes the editor, composer, costume/character designer, cinematographer and screen writer(s) will be included in the opening sequence, but this can depend on the overall running time of the film as well as the running time of the opening itself. Opening sequences are expected to include aspects such as an establishing shot, introduction the main cast, or at least the protagonist, and...

Evaluation of Preliminary Task

Evaluation Explain about how you went about the three compulsory aspects of this exercise - shot reverse shot, 180-degree rule and match on action editing. The compulsory editing aspects of the preliminary task were all followed correctly throughout the entirety of the video.The shot reverse shot features the two primary actors (Claire and Tilly) sitting face-to-face at a desk when t hey have a conversation about how Claire had been stealing stationery from people’s lockers around the school. The camera flicked between them numerous times varying between close up and medium shots. These shots show the facial expressions of our actors and help to pull the story line together. The 180-degree rule was a little bit tougher for us to follow, as we had to re-shoot the opening shot as we had accidentally broken the rule. However, the re-shoot meant that the rule was no longer broken and the editing could be completed efficiently. The final compulsory aspect wa...

616 Amy and Tilly

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