Who would be the audience for your media product?
As mentioned in the post about BBFC ratings we metioned that as a genre, family films are most often aimed at a younger demographic, so therefore are usually rated at PG or a U. Our project would be leaning more towards a PG however, rather than the U rating, due to the more serious content later in the film, as shown on the 'Main Project Pitch' post. The rating would have to consider the mild violence we were hoping to add to our opening, in which the protagonists pretend to fight with bamboo sticks. Other than that, the language is clean and suitable for children, the worst thing said in the script is "shut up", which is considered rude to some parents.
We have both a female and male lead this helps appeal to both the male and female genders of our childhood demographic. It allows both genders, boy or girl to have someone to identify with throughout the piece. It also means that both genders may want to go and see the film whereas stereotypically, if it is a princess film a girl would be more likely to watch it and vice versa for the superhero genre. It allows us to not just single our market to one gender both use both.
Someone who would be a secondary audience of our film would be a parent watching the film with their child. To appeal to this audience, we would include jokes that will fly over children's heads but parents will still understand as demonstarted in all three parts of the Shrek film trilogy. The jokes however will be subtle enough not to bring our film above a PG rating. Someone who would fit our demographic profiling would be a child of a middle-class background, these are the characters we used in the film so therefore it would probably appeal most to children like this. Their clothing is not dirty or messy, they look clean, tidy and presentable. The setting it also in a nice area of a park, it does not look run down and isn't covered in graffiti, we are clearly in an area of middle-class people. The psychographic profiling of our film would be mainstreamers and explorers. Mainstreamers are people who are generally domestic, conformist and conventional. This may be more of our secondary audience like the parents ho would take their child to see the film to fit in with the social norms of taking your child out for the day to see a fun kids movie. The explorers are a huge appeal with the children of our audience, many children seek adventure in their lives, this is done through play and imagination. This is something that our film is hugely based on it. It will allow the explorers to dive into another world for an hour and a half.
Examples of films our audience would also like:
(Sypnosis' from films mentioned were found on Wikipedia.)
As mentioned in the post about BBFC ratings we metioned that as a genre, family films are most often aimed at a younger demographic, so therefore are usually rated at PG or a U. Our project would be leaning more towards a PG however, rather than the U rating, due to the more serious content later in the film, as shown on the 'Main Project Pitch' post. The rating would have to consider the mild violence we were hoping to add to our opening, in which the protagonists pretend to fight with bamboo sticks. Other than that, the language is clean and suitable for children, the worst thing said in the script is "shut up", which is considered rude to some parents.
We have both a female and male lead this helps appeal to both the male and female genders of our childhood demographic. It allows both genders, boy or girl to have someone to identify with throughout the piece. It also means that both genders may want to go and see the film whereas stereotypically, if it is a princess film a girl would be more likely to watch it and vice versa for the superhero genre. It allows us to not just single our market to one gender both use both.
Someone who would be a secondary audience of our film would be a parent watching the film with their child. To appeal to this audience, we would include jokes that will fly over children's heads but parents will still understand as demonstarted in all three parts of the Shrek film trilogy. The jokes however will be subtle enough not to bring our film above a PG rating. Someone who would fit our demographic profiling would be a child of a middle-class background, these are the characters we used in the film so therefore it would probably appeal most to children like this. Their clothing is not dirty or messy, they look clean, tidy and presentable. The setting it also in a nice area of a park, it does not look run down and isn't covered in graffiti, we are clearly in an area of middle-class people. The psychographic profiling of our film would be mainstreamers and explorers. Mainstreamers are people who are generally domestic, conformist and conventional. This may be more of our secondary audience like the parents ho would take their child to see the film to fit in with the social norms of taking your child out for the day to see a fun kids movie. The explorers are a huge appeal with the children of our audience, many children seek adventure in their lives, this is done through play and imagination. This is something that our film is hugely based on it. It will allow the explorers to dive into another world for an hour and a half.
Examples of films our audience would also like:
- Ramona and Beezus (2010)
- Ramona Quimby (Joey King) is a plucky youngster with an irrepressible sense of fun and mischief -- a fact that keeps her big sister, Beezus, on her toes. Ramona's vivid imagination and boundless energy serve her well when the two girls must help save their family's home on Klickitat Street.
- Bridge to Terebithia (2007)
- The life of Jesse (Josh Hutcherson), an adolescent, changes when he befriends Leslie (AnnaSophia Robb), the class outsider. The children create an imaginary world called Terabithia, which is inhabited by all manner of magical creatures.
- Shrek 1/2/3 (2001, 2004, 2007)
- Once upon a time, in a far away swamp, there lived an ogre named Shrek (Mike Myers) whose precious solitude is suddenly shattered by an invasion of annoying fairy tale characters.
- After returning from their honeymoon and showing home movies to their friends, Shrek and Fiona learn that her parents have heard that she has married her true love and wish to invite him to their kingdom, called Far Far Away.
- When King Harold suddenly croaks, Shrek (Mike Myers) learns he will have to rule the land of Far, Far Away, unless he can find a suitable heir to the throne.
- The Cat in The Hat (2003)
- In this live-action film based on the favorite children's tale, the trouble-making Cat in the Hat (Mike Myers) arrives at the home of bored young Sally Walden (Dakota Fanning) and her brother, Conrad (Spencer Breslin), while their mother (Kelly Preston) is out.
- The BFG (2016)
- Ten-year-old Sophie is in for the adventure of a lifetime when she meets the Big Friendly Giant (Mark Rylance). Naturally scared at first, the young girl soon realizes that the 24-foot behemoth is actually quite gentle and charming.
- Cheaper by The Dozen 1/2 (2003, 2005)
- Tom (Steve Martin) and Kate Baker (Bonnie Hunt) have compromised their careers to raise 12 children. Tom coaches a high-school football team, while Kate has retired from journalism to raise the family.
- Tom Baker (Steve Martin) and his wife, Kate (Bonnie Hunt), take their children for what they hope will be a relaxing summer at a lakeside resort.
(Sypnosis' from films mentioned were found on Wikipedia.)
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